Why You Should Question Conversion Rate Optimization Best Practices

I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around.

One of the most toxic myths is that of CRO best practices. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization.