Monday, March 16, 2015

Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value

As savvy marketers, it's easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- we know that the content we're creating will attract and generate qualified leads that will turn into customers.

And to fully implement our plan, we'll usually need to gain buy-in from other company stakeholders. Often, this will happen in our quarterly budget meeting.

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