Tuesday, March 17, 2015

The Psychology of Excitement: How to Better Engage Your Audience

Understanding psychology is a crucial part of being a successful marketer. What I’ve discovered is that the most powerful advances in content marketing don’t come from “hacks,” “tricks,” or “techniques,” but from science-backed psychology.

One of the most powerful and interesting areas of psychology deals with excitement. How can content marketers get people more excited?

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