Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online.
What's more, marketers are gearing up for a big change Google plans to make to their algorithm on April 21, 2015. While the exact parameters of the algorithm update are not yet clear, Google wrote in their official blog that they will be "expanding our use of mobile-friendliness as a ranking signal."
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