Thursday, March 19, 2015

What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples

Any project you undertake gets easier when you have real examples to guide you -- but it's not always easy to find them. Take buyer personas, for instance. Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own.

So we decided to help.

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