Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.

And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.