One of the toughest challenges CMOs face is getting buy-in on new programs and initiatives from the rest of the executive team -- especially from the CFO. A lot of CMOs feel like they’re begging for money each month. And if the money ends up going to something that doesn’t quite pan out, their budget is on the chopping block.
But it doesn’t have to be that way. There are many ways CMOs can improve their relationship with their CFOs, and the best way to get started is to figure out how your CFO thinks.
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