Sometimes, when it comes to budget, marketers and their colleagues in the finance can find themselves on different pages. If you've ever asked to move budget from one budget to another, or requested more money to support an idea that wasn't part of the yearly planning process, then you know what I mean. The back-and-forth can be frustrating for Marketing and Finance alike.
If this sounds a little like the relationship you have with your finance department, then you're not alone.
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