Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.
I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.
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