It's only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you're doing -- and some indication of how to improve.
In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours.
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