Wednesday, February 11, 2015

A Data-Backed Approach to Hating Valentine's Day

Whoever said "love hurts*" was on to something. While most think this Saturday is all about cozying up to that special someone, the romantically miffed are a pretty vocal crowd that, thanks to social media, can drown out a lot of the lovey-dovey-warm-and-fuzzies.

With that in mind, Talkwalker, a social data intelligence company, pulled some data on two popular holidays -- Anti-Valentine's Day and Single Awareness (or Appreciation) Day -- for those not interested in celebrating February 14th staring longingly into their beloved's eyes.

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