Friday, February 6, 2015

57 Basic Marketing Analytics Terms Everyone Should Know

When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you're looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you'll find different terms for the same metric.

In the midst of analyzing your marketing, decoding the terminology you're coming across should be the last thing you spend energy on.

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