Saturday, February 7, 2015

Should You Hire Marketing Specialists or Generalists?

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

For many years now a debate has been raging on about whether it’s better to hire a marketing generalist or a specialist. Each one has its camp of rabid supporters and detractors touting various benefits to hiring managers of one and warning of the problems should they dare go in the other direction.

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