This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I'm not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn't mean they're any more eager to fork over their money -- and this is where the fine art of persuasion comes in.
No comments:
Post a Comment