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If you presented the average person with the prompt "Salespeople are ..." and asked them to fill in the blank, what do you think they would say?
Daniel Pink conducted this very experiment as part of his research for the book To Sell is Human. When asked to identify the first word that came to mind to describe "sales" or "selling," the most prevalent answers included “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest,” and “manipulative.”
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