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Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.
But how can you improve your KPIs if you don't understand which ones really matter?
To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.
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