Tuesday, April 7, 2015

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

It wasn't until late afternoon on April Fool's Day when I came up with the idea for an epic prank.

No, not covering a colleague's desk with Post-It notes or planting staplers in Jell-O. I'm talking something a little more ... client-facing.

Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing.

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