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Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. For a new startup with no case studies or testimonials at its disposal, this can be a daunting task.
Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts?
If you share any of these uncertainties or challenges, you’re not alone -- many other marketers also worry about the performance of their social media accounts.
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn't.
So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.
Interested in learning how to build a life and business around doing what you love? So am I. Let’s connect. I’m mixing it up for this 5 Minute Friday! Well, a little. Last Episode 143 with Jack Canfield was so popular, I thought I’d highlight it again – but this time it’s the bonus content […]
The post The Truth About Successful Relationships appeared first on Lewis Howes.
In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that's better. More time in your day to do the things you love? That's better. More collaboration between Sales and Marketing? That's definitely better.
But in many areas of marketing, more doesn't always mean better.
Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution.
Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
- Tomasz Tunguz
Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights.
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
That's right -- it's your Facebook cover photo.
Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices.
Interested in learning how to build a life and business around doing what you love? So am I. Let’s connect. If you’ve never seen a Chicken Soup for the Soul book, I don’t know where you’ve been. But did you know that the same original author of that wildly successful series (7 NYT best-sellers at […]
The post The 10 Success Principles to Create an Abundant Life with Jack Canfield appeared first on Lewis Howes.
Finally, the technology industry has developed a solution to a question that has plagued us for decades: How exactly do you feed a dog?
Pets are great, but feeding them? It's a challenge on par with the space program, and few have really mastered how to feed a dog.
There are so many variables to consider — what kind of animal is this? is it hungry? how much food should I give it? — that most of us just give up and don't feed our pets at all, leaving them to fend for themselves and find nutrition from couch cushions and strips of carpeting, like they do in the wild.
But no longer. A solution to the problem of feeding animals is being pieced together by Petnet, a Los Angeles tech company that has developed a kind of pet-feeding robot that connects, as all things must, to your iPhone.
It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. When you add the fact that it’s in an area where you may lack expertise, the risk is even higher.
In this case when I talk about hiring, I’m not limiting the action to bringing on employees.
Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.
Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging.
Make franchise blockbusters or do not make franchise blockbusters, there is no try. And Willow Bay, wife of Bob Iger, gave a fitting tribute last night to what really makes Hollywood tick.
Walt Disney Studios
Mark Ralston / Getty Images
Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”
Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails.
