Thursday, July 30, 2015

The 20 Weirdest Words Added to the Dictionary Because of Technology

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly.

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.

But we can at least share the blame with technology. None of us would be saying "srsly" if we hadn't felt the urge to shorten words for text messages and emails. We wouldn't be voting anyone off the island if not for the television series Survivor. And, perhaps most importantly, there would be no need for the word "meatspace" without the existence of the virtual world. (One could argue there is still no need.)

Want to see what weird words were added to the OED thanks to internet slang and technology? Read on.

20 Weird Words Added to the Dictionary Thanks to Technology

1) Screenager (n.)

A person in their teens or twenties who has an aptitude for computers and the internet.

"Clever games designers have worked out exactly how to push the buttons of screenagers in the way other media have failed to do."

2) Meatspace (n.)

The physical world, as opposed to the virtual world.

"I'd like to know a little more before we get together in meatspace."

3) Slacktivism (n.)

Actions performed via the internet in support of a political or social cause but regarded as requiring little time or involvement, (e.g. signing an online petition or joining a campaign group on a social media website).

"Such email alerts make slacktivism easy."

4) Al desko (adv. & adj.)

While working at one's desk in an office (with reference to the consumption of food or meals).

"An al desko lunch."

5) MOOC (n.)

A free course of study made available over the internet to a very large number of people.

"Anyone who decides to take a MOOC simply logs on to the website and signs up."

6) Netiquette (n.)

The correct or acceptable way to use the internet.

"Should there be some kind of protocol or netiquette associated with directing large volumes of traffic to other websites?"

7) Dox (v.)

To search for and publish private or identifying information about a particular individual on the internet, typically with malicious intent.

"Hackers and online vigilantes routinely dox both public and private figures."

8) First World problem (n.)

A relatively trivial or minor problem or frustration (implying a contrast with serious problems such as those that may be experienced in the developing world).

"It's a First World problem, but still if you're staying at a 5-star resort you expect some decent service."

9) Srsly (adv.)

Seriously.

"Srsly though, I see where you're coming from."

10) Cyberchondriac (n.)

A person who compulsively searches the internet for information about particular real or imagined symptoms of illness.

"Everybody is terribly health-conscious these days -- it's not a surprise that many people are becoming cyberchondriacs."

11) Lamestream (adj. & n.)

Used to refer contemptuously to the mainstream media.

"Why as the lamestream media been so silent on the issue?"

12) Gigaflop (n.)

A unit of computing speed equal to one billion floating-point operations per second.

"He said the latest terascale supercomputing system has several hundred gigaflops of sustained power."

13) Fat finger (n.)

Used to refer to clumsy or inaccurate typing, typically resulting from one finger striking two keys at the same time.

"The programming problem turned out to be a case of fat finger."

14) Nom nom (exclamation)

Used to express pleasure at eating, or at the prospect of eating, delicious food.

"Chili and cornbread for dinner, nom nom!"

15) Egosurf (v.)

To search the internet for instances of one's own name or links to one's own website.

"I decided to take a break and do a little egosurfing."

16) Boyf (n.)

A person's boyfriend.

"She's just been dumped by her boyf."

17) Vote (someone or something) off the island (v.)

To dismiss or reject someone or something as unsatisfactory.

"When a CEO gets voted off the island, the CFO typically gets dumped, too."

18) Phablet (n.)

A smartphone having a screen which is intermediate in size between that of a typical smartphone and a tablet computer.

"A 3.5-inch screen is inadequate in a market that is trending toward phablets."

19) Woot (exclamation)

Used to express elation, enthusiasm, or triumph, especially in electronic communication.

"I definitely get Fridays off, woot!"

20) Facepalm (n.)

A gesture in which the palm of one's hand is brought to one's face as an expression of dismay, exasperation, embarrassment, etc.

"I'm pretty sure said friend now thinks Anne and I are dating -- facepalm!"

Facepalm is right.

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The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]

graphic-designer-at-work.jpg

You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.

Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?

Luckily, you don't have to be a designer to create awesome graphics for your blog posts. To get started, check out the infographic below from CoSchedule. You'll learn basic tips for working in Photoshop, creating header images, and understanding what to visualize. The infographic also includes a list of great design resources available on the web. Take a look!

blog-graphics-infographic.png

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Q&A: On Focus, Routine, and Family

Lewis Howes on The School of Greatness

Lewis Howes on The School of Greatness

Thanks to the awesome feedback you gave for the first Q&A episode on  The School of Greatness, I’m doing  a second round!

I’m in NYC all week doing book launch prep, interviews with awesome people, and enjoying the city, so I’m grateful for a minute to sit down and connect with you in the middle of everything.

I also want to say how much I love meeting you in person when you stop me on the street to say hi and tell me what your favorite podcast episode is – THANK YOU!

Makes my day every time.

This set of questions seemed to have a theme around my daily routines, focus, and accomplishments.

While I don’t have a magic answer to each of these questions, I hope my insight into how I am figuring out these challenges is helpful.

Keep it up and be sure to give me a hug if you run into me this week in NYC.

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The School of Greatness Podcast

Lewis Howes on The School of Greatness

Questions you asked:

  • How did the idea of creating a podcast come to your mind and how have you made it so successful?
  • How do you balance wanting to grow and achieve more with being grateful for the success you’ve already reached?
  • How do you stay focused on a daily basis?
  • What is your advice to a multi-passionate entrepreneur?
  • What is your daily routine?
  • Among all of your accomplishments, which makes you most proud so far?

Continue Seeking Greatness:

  • Check out Onnit and their optimal performance products. Use the code “greatness” to get 10% off your next order:

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You may also like these episodes:

Did you enjoy the podcast?

Loving these questions you are sending my way! Thanks for your support and let me know in the comments what you want to hear more (or less) of!

The post Q&A: On Focus, Routine, and Family appeared first on Lewis Howes.

What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey

[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.

It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.

We all have a concept of the sales funnel. It fits nicely into a very linear framework of time. The human mind loves this concept. We can easily process things that have a beginning, middle, and end. We attach these ideas to the sales funnel and imagine perfect scenarios where our top, middle, and bottom of funnel content is consumed in perfect order leading up to a sale.

Submitted for your approval: Five scenarios about what happens, and what to do, when your prospect has taken a strange turn in the buyer’s journey.

1) The Time Element

Your prospect first came to your attention on a Monday. They downloaded all of your content on one of your top offerings. They requested a demo that same week and had a successful first call with your team. They asked for a proposal, it was sent out by the end of the week, and then… nothing.

You reach out to them and they’ve lost a bit of their initial interest. Was this the same prospect from the previous week? Were they under some form of mind control?

You find out that the project has been de-prioritized. They won’t be making a decision for six months. So what do you do?

  • Reach back out and talk to your prospect
  • Map out a communication strategy
  • Ask if you can send them a reoccurring calendar invite to check back in
  • Provide them with content or articles that they might find useful
  • Connect with your prospect on LinkedIn

On your follow up calls, see if things have shifted again. Ask them if you can provide them with anything else that would help them in their decision-making process. Make sure that you take every opportunity to ask about other potential projects where your organization might be able to help.

2) Where is Everybody?

Your prospect has vanished from the face of the Earth. Well, not literally, but they’re not answering your calls. You’ve tried to email them, and you’re not getting an out of office message. You’re pretty sure they’re still around. They’ve been receptive to your messages in the past, so what do you do?

  • Vary your approach – If you’ve been talking to them in the afternoons, try reaching out to them early in the morning or vice-versa.
  • Reach out beyond – If you’re in B2B, then your prospect is likely not the only person who works at their company. Reach out to other people at the prospect company who might be involved in the deal and try to get a read for what’s going on. See if there might be others who are interested in your offerings.
  • Change your mode of communication – Depending on your relationship with the prospect, maybe you have options to tweet or text. If it’s not too old-school for you get out a pen and paper and send them a handwritten note of follow up.
  • Relax – There is a good chance that they’re not ignoring you. People get busy and your priorities aren’t always theirs. Don’t risk the relationship by inundating them with constant and potentially desperate sounding messages.

3) Spur of the Moment

Out of nowhere you get a request for a product or solution demo. The prospect has never been on your radar. It’s as if they’ve just arrived from another planet. They’re looking to make a decision very quickly. They’re also evaluating other options. It’s time to jump into action. Here are some rules for this kind of encounter:

  • Keep calm – They’ve done their research and have potentially been observing you from a distance for a while. Now it’s your time to prove to them that you know what you’re doing. Help them find out any additional details they need to help seal the deal.
  • Determine the size of this Unidentified First Opportunity – Get an understanding of the time and resources you want to devote towards this new potential customer.
  • Get to know these strange new beings - Dive in and do your research. Find out who your competition is. It’s time to play catch-up and get a better understanding of their needs and pain points.
  • Take them to your leader – Depending on the size of the opportunity, you may have to get your sales leaders immediately involved to try to close the deal.

4) A Nice Place to Visit

A prospect keeps downloading different top-of-the-funnel offers, they’ve subscribed to your blog, they follow you on social media, but they’ve never taken their engagement to the next level. They don’t seem to be interested in your middle-of-the-funnel or bottom-of-the-funnel offers.

They seem like a perfect fit for your services, but some unknown force is holding them back. How do you take them into the next dimension?

  • If they’ve shown enough interest and you feel like they’re a great prospect, then assign them a dedicated contact.
  • Have your team reach out via personal email and phone. Let the prospect know that they have someone to contact if they need any help.
  • Try to find out what might be holding them back. Ask about their initiatives and see if they have a need or are just a tire kicker.

Your job here is to guide them between the prospect world and the customer world. Do what you can to help them on their journey to the end of your sales pipeline.

5) A Thing About Machines

Much like our last scenario, your prospect has entered into your sales funnel. Unlike last time, they are responsive to various email workflows. They have downloaded your middle-of-the-funnel content. But the aim of your marketing automation system is to get them to sign up for a demo, an in-person meeting, or your no-cost assessment.

These are the next logical steps, but they just aren’t taking those actions. You’ve done the next level outreach. They’ve even attended your webinars and taken phone calls with your team. What gives?

You’ve let machines do all of your talking for you up to this point. Don’t wait for your prospects to take action and only follow the programmed path. Take these two steps:

  1. Build them personalized content – Even the best and most narrowly-focused, persona-driven content may not be speaking directly to your prospect. Build out a case that speaks specifically to this particular industry, company, and role.
  2. Take the engagement to the next level – Take that specific content that you just built and work to set up a face-to-face meeting with them to review the information and make your case.

Your marketing machines—computers, phones, software, email—helped you get the prospect’s attention. Now, this person may require a more direct approach, a more human approach. Work to get a meeting set up, and put one of your team members in the same room with the prospect. Don’t over-rely on your marketing automation tools to convert your prospects into customers.

Conclusion

There is a message to these stories and it is this: The Sales Continuum happens every day. No buyer is the perfect persona and no workflow can totally capture the nuanced relationship that a prospect has with your brand.

Once upon a time, there was a thing called inbound marketing and a thing called outbound marketing. In the end, it’s all about people marketing. Every story here combines the power of people with the service of machines. Until the sales robots write content, react to situations, can talk (and listen) effectively over the phone, or walk into a room, you’ll need smart, talented, and human sales and marketing professionals. They’ve always been the ones that help organizations like yours address the strangest turns in the buyer’s journey.

If you want to better understand the convergence between inbound and outbound marketing and why humans matter so much in the sales process, then download our ebook, How to Create a Love Story Between Inbound and Outbound Marketing.

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