Sunday, February 21, 2016

The Art of Emoji Marketing: 7 Clever Examples From Top Brands

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This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.


Here's something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history's most educated generation would prefer to revert back to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences.


Of course, most prominent among this shift to pictorial communication is the emoji. We detailed its rise to prominence last year, but in short, the emoji as we know it started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, seemingly every millennial peppers their texts or tweets or Facebook messages or Instagram posts or college essays with yellow faces of varying temperaments.


And because millennials are such an important demographic to reach, brands have been trying to capitalize on the emoji craze. It has gotten so pervasive that an entire industry has cropped up dedicated to measuring the ROI of these type of visual images on campaigns.


However, we're taking a decidedly less scientific approach to judging brands' emoji usage. Below we've recounted our picks based on such subjective criteria like cleverness or memorability.


But before we begin our countdown, we must include a quick disclosure. These below examples are of brands using the standard emojis found on most smartphones, not instances of companies such as Coca-Cola or Disney creating and using their own custom emojis. That's too easy.


The 7 Best Examples of Emoji Marketing


7) Baskin-Robbins


One of the biggest problems arising from a brand's use of emojis is the tendency to get overcomplicated. Try to do too much and risk creating a string of would-be clever emojis that take longer to decipher than to read a Tweet or a tagline. (We're looking at you Chevy.) That's what makes this Baskin-Robbins tweet so perfect. It's an ice cream cone. Nothing fancy, but it helps break up a wall of text.


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6) Bud Light


On the Fourth of the July, Bud Light tweeted an emoji American flag composed of fireworks in place of Old Glory's stars and American flags and beers for the red and white stripes, respectively. It was clever, original, and took advantage of the existing emoji language.


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5) NASCAR


On World Emoji Day (yes, it's a thing), NASCAR Tweeted a photographic (emoji-graphic?) mosaic of some of the sport's most famous drivers. Art? Maybe. Cool to look at? Certainly.


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4) General Electric


Hosted on the website emojiscience.com and modeled after the periodic table of elements, General Electric's "Emoji Table of Experiments" invites users to click on individual emojis to explore "DIY science, videos with special guests, and everything else emoji science." For example, clicking on a smiley face will bring visitors to a video of Bill Nye the Science Guy explaining evolution through the use of emojis, while clicking on a rocket ship pulls up information about NASA's New Horizons spacecraft. Emojis as a teaching tool? Who knew!


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3) DeadPool


Sure, this example may be a little crass, but so too is the character the movie is promoting, and that type of on-brand messaging works. Besides, when you have famous comedians tweeting about how brilliant your emoji usage is, you must be doing something right.


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2) Smithsonian Institution


Here's another example of emojis as education: On World Emoji Day, the Smithsonian tweeted an emoji that corresponded to a particular piece in their museum along with a link to more information. An emoji trumpet, for instance, brought visitors to facts about Louis Armstrong's trumpet. No word on if any of the millennials actually read the content.


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1) Domino's Pizza


The goal of any business should be to reduce friction during the purchasing process. By co-opting the pizza emoji into a food ordering mechanism, Domino's Pizza reduced the time it takes to order to five seconds. And that's perfect because the only thing millennials like more than emojis is instant gratification.


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What are your favorites examples of emoji marketing? Let us know in the comments below!


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Saturday, February 20, 2016

9 Willpower Workouts to Maximize Your Productivity

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This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.


According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?


Studies show that our willpower is similar to other muscles. If little time is spent working on your self-control, you won't see any improvements. However, unlike your other muscles, you only have a limited surplus of self-control: As our day progresses, our willpower depletes.


If you're struggling with diminishing willpower, below are nine ways to improve your self-control and max out your productivity.


9 Willpower Workouts to Maximize Your Productivity


1) Eat a hearty meal.


Low glucose levels are directly correlated with to weaker willpower. In fact, a study revealed that participants who were not fed prior to starting a project gave up completing it much quicker than their fully-fed counterparts.


"To keep [your willpower] high, eat regular meals that are full of protein and good carbohydrates, like a sandwich of lean meat and cheese packed between two slices of whole-wheat bread," Stephanie Booth writes in Real Simple. "And never start a challenging task on an empty stomach."


Starting each morning with a hearty meal kickstarts your willpower. During the day, snack on almonds, cashews, and yogurt to maintain high energy levels. If you're unsure of what to eat, HubSpot's Lindsay Kolowich put together an infographic detailing the ideal diet for maximum productivity.


2) Find the right balance.


Your willpower is a limited resource, meaning you run out of it during the day. Therefore, it's important to not use all of your willpower too early.


"Because on any given day we have a finite amount of willpower, it's important that we don't deplete the well too soon," Laura Entis writes in Entrepreneur. "Instead of simply writing down obligations on your calendar, rank them in terms of the energy or self-control they will require."


If you're struggling to determine which of your tasks requires the most attention, prioritize your to-do list with an impact versus effort analysis.


Here's how it works: Write down your tasks and rank each one based on how much impact it will have on your productivity and how much effort it will require. Once you finish ranking your tasks, begin working on your low effort, high impact goals to build up steam, then transition to your high effort, high impact goals.


3) Commit to an outcome before starting.


Instead of allowing yourself to duck out of your commitment, make a "down payment" to ensure you're going to follow through. In other words, give yourself a reason to complete a task before starting it.


"Make it inconvenient to give into your temptation," Emily Co writes in PopSugar. "It won't stop you, but it will make it harder to go against your goals. For example, schedule a session with a personal trainer, or bring a set amount of cash with you when you're on a budget, and leave your credit cards at home."


For example, a colleague of mine felt she was commuting to work with Uber too frequently. To counteract that, she purchased a monthly subway pass. By spending the $75 dollars for the pass, she's committing to riding the MBTA. Otherwise, it's just a waste of money.


4) Meditate every morning.


Although it looks simple, sitting still with perfect posture and balancing your thoughts is difficult.


But the benefits of meditating go beyond 15 minutes of quiet every morning. In fact, quite a few successful executives, including HubSpot's Chief Technology Officer Dharmesh Shah. say meditating keeps them calm.


According to Headspace, an eight-week 2012 U.S. study found that employees who meditated experienced improved willpower and focus. After conducting three studies, the researchers discovered that "those trained in meditation stayed on tasks longer and made fewer task switches, as well as reporting less negative feedback after task performance."


Instead of reaching for your cell phone first thing in the morning and checking email, try spending 10 minutes meditating and reap the willpower benefits.


5) Exercise regularly.


According to author and willpower expert Kelly McGonigal, regular exercise -- whether it's light yoga or an intense physical workout -- is linked to improved willpower.


In fact, a Netherlands study revealed that a quick workout correlated with better self control, among other significant benefits.


"The researchers suspect that exercise may improve self-control by increasing the flow of blood and oxygen to the part of the brain--the prefrontal cortex--that controls higher brain functions," Shawn Radcliffe explains.


Going to the gym not only strengthens your willpower, but also improves your overall health. If you're struggling to find time for the gym, try out these 10 tips for exercising without leaving your desk.


6) Get a good night's rest.


A good night's rest supplies you with both the mental and physical energy to make it through the following day. If you miss out on sleep, you'll feel tired and your willpower is likely to drop to an all-time low. In fact, a lack of sleep can result in lower reaction speed and an inability to think clearly. One study found that this fatigue-impaired state is equivalent to being drunk.


"Adequate rest improves our self-control and provides an optimal environment for the brain to function," Ryan Clements writes. "Rest reduces the body's need for glucose, and it allows the body to make better use of what we have."


A good night's rest normally means getting seven to eight hours of shut-eye for an adult. If you're struggling to fall asleep, studies suggest getting away from screens and reading a paperback book. The light from device screens messes with our circadian rhythm, making our bodies believe it's daytime when it's really time for bed.


7) Practice what you're trying to do.


Yep, we talkin' about practice. If you want to run a marathon, you can't just jog a few times to get in shape -- you have to train your body for distance running. Your willpower works the same way.


"Just like lifting a barbell strengthens your arms, pushing through a problem will bolster your willpower," Nathaniel Eliason of Zapier writes. "The cool thing is that this doesn't have to be huge, arduous tasks: Any amount of stress on your willpower will strengthen it."


If you're struggling with a certain technique or skill, make sure you set aside time to practice it. Try Jerry Seinfeld's "don't break the chain" technique: Mark a red X on your calendar every day you practice a task, then focus on not breaking the chain of red X's. This mentality ensures you'll practice every day.


8) Smile often.


Studies show smiling -- even faking one -- improves your mood.


And this is important for willpower: The happier you are, the more likely you can resist temptation and complete your goals. Researchers had volunteers resist temptation to deplete their willpower.


Afterwards, "participants who watched a comedy video or received a surprise gift self-regulated on various tasks as well as non-depleted participants and significantly better than participants who experienced a sad mood induction, a neutral mood stimulus, or a brief rest period," the researchers write.


In the event you become overwhelmed with stress or feel a little blue, remember to smile. It'll boost your mood, your willpower, and likely put you on a path towards productivity.


9) Hold yourself accountable.


If you're struggling to build up your willpower, being hard on yourself when things go wrong can be effective. For example, if author Chrisoula Andreou doesn't exercise five times a week, she can't eat out on Friday night.


For some people, punishing themselves for lack of willpower isn't the best way to build up strength, but for others it can be incredibly effective. If you're struggling to find self-control, establish a set of rules and hold yourself accountable when you break them. For example, if you commit to spending three hours prospecting each day, but only follow through on one hour, don't let yourself indulge in your favorite leisure activity that night. Instead, spend the time searching for potential fits.


Getting through the day can be draining. For some, a lack of willpower and an overwhelming to-do list can join forces to kill productivity. While willpower is a unique "muscle," you still can work it out and build up strength. Use these nine tips to build your willpower when you're productivity is plateauing.


free productivity tips


Friday, February 19, 2016

The Voice In Between Your Ears

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We spend a lot of time on The School of Greatness talking about the power of your mindset.


It's important to remember, however, that your mindset is formed by the voice in your head - you know the one.


It either tells you you're not enough and can't do it OR it tells you that you are worthy and capable of anything.


What's important to note is that you get to choose which of these voices to listen to.


I'm talking about this essential choice in 5 Minute Friday, Episode 292.


Subscribe on iTunes, Stitcher Radio or TuneIn


The School of Greatness Podcast


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"Whatever you have in between your two ears, make sure it's not your own worst enemy; make it your biggest cheerleader."


Continue Seeking Greatness:




Did you enjoy the podcast?


Which voice will you listen to today?


The post The Voice In Between Your Ears appeared first on Lewis Howes.

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Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.


No Internet, No Problem: 12 Tips for Staying Productive Offline

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We've all been there. You're working from home, when all of a sudden the WiFi cuts out. You're about to step into the subway or take off in a plane, when you realize you forgot your book and don't have anything to do on your trip. You're at the office, totally on a roll working on a project and out of nowhere ... EVERYTHING STOPS LOADING.


Cue minor panic attack.


Whether we like to admit it or not, we can sometimes feel a little ... lost or panicked when we don't have access to the internet -- especially if it's unplanned. We spend a lot of time on the internet these days: 21% of Americans say they're online "almost constantly," according to a Pew Research Center survey.


We're so accustomed to our hyperconnected world that being separated from the internet can stress us out. Seems counterintuitive, doesn't it?


But believe it or not, there are ways to stay productive without internet access. Whether you're at home, at the office, or traveling, here are a few ideas for what you can do without an internet connection. (You may want to print this one out.)


12 Ways to Stay Productive Without Internet


1) Read articles offline.


Most of the time, when we read articles, we're browsing through them online. But there are a lot of ways you can read the articles you want without an internet connection -- it just takes a little bit of preparation ahead of time.


Pocket is my favorite free app for saving all the articles I stumble on when I don't have time to read them. This allows me to easily catch up on them later -- like when I don't have internet. The app lets you save articles, videos, and images either from your browser or from over 1,500 apps like Twitter, Flipboard, Pulse, and Zite. When you find yourself with some time to read, you can open the app and browse the articles you've saved at your leisure -- even without an internet connection.


The Google Play Newsstand app, which is available for both iOS and Android, is another good app for downloading newspapers and magazines, which you can then go back and read even when you don't have an internet connection. Instead of saving individual articles, it saves entire publications and downloads new content as it comes in when you do have internet. In other words, it's a single place where you can keep all of your free and paid subscriptions. Most importantly for our purposes, the RSS feeds, magazines, and newspapers on the app can be downloaded for offline reading later.


2) Listen to podcasts offline.


When you have the luxury of a good internet connection and you want to listen to a podcast, you can always stream it so it won't be stored on your device. But if you don't have an internet connection, you can still listen to podcast episodes -- again, it just takes a little preparation.


On Apple's Podcasts app (which you can download from iTunes if it's not already on your iOS device), you can download (or "save") individual podcast episodes to listen to later. This'll store them directly on your device so you can listen to them whether or not you have an internet connection. So, to prepare for your commute or other times when you won't have internet, we recommend saving a bunch of podcast episodes ahead of time.


To save an episode in the Podcast app: Find the podcast episode you're looking for, and click the three dots to the right of the podcast's title. Choose "Save episode" in the menu that appears. This will prompt the download to begin, which could take up to a few minutes to complete. Once the podcast is downloaded, you'll be able to access it on or offline under the "My Podcasts" tab.


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If you have an Android device, there are a few different ways to listen to podcasts online and offline. Our favorite is the Stitcher app. In what they call "offline mode," you can listen to previously downloaded podcast episodes without an internet connection. You can either download these episodes individually, or you can set Stitcher to download new episodes of podcasts you're subscribed to when you do have internet. (Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.)


3) Do a "brain dump" writing exercise.


It can be difficult to find time in our busy lives for creativity exercises that seem "extra" -- like a brain dump. But times when the internet isn't there to distract you can be the perfect excuse to spend some time digging in to your subconscious and letting that creativity flow freely.


What exactly is a brain dump, you ask? Here's how it works: Open up a new document on your computer or even a good ol' notebook, and start writing down anything that's on your mind. You can do a focused brain dump where you pick a specific topic and run with it, or you can do a general brain dump where you literally write down anything that's on your mind and see where it leads you. Don't worry if your ideas are all over the place -- that's the whole point. Just let it out. No structure necessary.


Once you reach a good breaking point, take a look at what you've written and see if you can start to group your thoughts together by category, and pick out which ideas could be actionable. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item.


4) Come up with a few weeks' worth of blog topics.


While you won't be able to do any keyword research without an internet connection, it's still a great time to brainstorm and get creative with blog post topics. You can always do keyword research later.


My colleague Ginny Soskey wrote a great blog post about how to come up with a year's worth of blog post topics in an hour. In her post, she suggests starting off with one topic, and then iterating on it by changing the topic scope, the time frame, and the audience. You can also introduce new formats to that first topic -- so a title like "The Ultimate Guide to Twitter Marketing" could easily become "The Ultimate Twitter Marketing Checklist" or "The Ultimate Guide to Twitter Marketing [Infographic]".


You can also come up with blog post topics by listing out questions your buyer personas might ask. If you're at the office when your internet goes out, you could even swing by the desks of your colleagues in Sales or Services to ask them which questions customers and prospects ask them.


5) Interact with other humans.


What a concept! One of the best things about not having internet is having the excuse to look up from your computer, your phone, or your other devices and spend quality time with the people around you.


Of course, how you interact with the people around you depends entirely on where you are when you don't have internet. If you're on a subway or an airplane, you may not feel comfortable striking up a conversation with a stranger. (Although I've actually made some great connections with people who were, at one point, strangers sitting next to me on my flight.)


But if the internet goes out at work, why not take advantage of the downtime by spending some time with your coworkers? After all, according to Gallup's State of the American Workplace report, strong social connections at the office can make you happier and more productive -- and can even make you feel more passionate about your work and less likely to quit. You might also benefit from more professional development support and better feedback. (Check out this infographic from Officevibe for more statistics on why workplace friendships matter.)


Whether you use the time to grab coffee with a coworker for fun or chat with someone about your latest idea, a little human-to-human interaction can go a long way.


6) Hold an impromptu staff meeting.


Did your internet go out while everyone's at the office? If you like the idea of interacting with other humans but want to keep things work-focused, then an internet outage could be the perfect time to get the team together to brainstorm, catch up on the status of everyone's projects, or discuss schedules or issues that you may not normally have time to catch up on.


7) Take some time to relax.


When you don't have internet ... why not use the time to take a break and relax? It may not seem like a productive use of time now, but taking breaks has actually been proven to improve your productivity later by increasing alertness, concentration, and work speed.


Take a walk, take a nap, or grab coffee with a coworker and talk about things other than work. Meditating is also a great way to spend a break: We recommend the free app Headspace (available for iOS and Android), which will guide you through the basics of meditation in only ten minutes. (Read this blog post for more ideas on how to do your best work by unplugging.)


8) Make some phone calls.


Think about all the calls you need to make but just haven't been able to prioritize. Need to schedule a haircut appointment? A doctor's appointment? A vet checkup for your dog? For goodness sake, when was the last time you called your mom? If your internet is down but you still have cell reception, take some time to check a few of these calls off the list.


9) Make a playlist.


A lot of people out there listen to music while they work because it helps them stay "in the zone." This works because when we listen to music we like, the part of our brains called the nucleus accumbent activates, which releases dopamine: the motivation and pleasure chemical.


Depending on how you listen to music, you may not be able to access the songs themselves when you're offline -- but in many cases, you can still make a playlist without an internet connection. If you use iTunes and have already downloaded the music you want to select from, you can make a new playlist at any time, whether or not you're offline. If you use Spotify, the "offline mode" feature is only available to premium subscribers. If you're a premium subscriber, you can make and listen to playlists offline -- but the catch is that you do need to go onto the internet at least once every thirty days to maintain your offline music settings.


Not sure which songs to put into your new playlist? Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity.


10) Play around with Photoshop.


Every marketer should have at least a base level of design knowledge. While mastering an eye for design is one thing, marketers would be wise to invest time in mastering the software applications needed to do the actual design work. But software applications like Photoshop (or Illustrator, or InDesign) can be scary. And just getting started is easier said than done.


If you don't have internet and already have one or more of these software applications downloaded on your computer, you might as well spend some time playing around with them. Online tutorials like our Photoshop tutorial are certainly helpful when you're learning, but there's plenty you can teach yourself -- and it's actually pretty easy to teach yourself once you let go of the fear and intimidation you might feel in the face of learning a brand new program.


11) Write a few thank-you notes.


While you're unplugged, why not take some time to handwrite a few thank-you notes to people who have made a difference? It's a way to distinguish yourself in our increasingly informal, digital world.


Even if you don't have any stationary handy, the hardest part about writing a thank-you note is that you don't know what to write. Write a draft on a piece of paper, which you can transcribe onto a nicer piece of stationary when you get your hands on some. Here's a thank-you note template from Hallmark to help you get started.


12) Read a book.


I couldn't write a blog post about how to be productive without internet without including a section on reading a book. You already know that reading books is a great way to learn new things and be productive -- it's just a matter of finding the time.


And "deep reading" is different from the often superficial reading we do when we read online articles. According to TIME Magazine, "deep reading -- slow, immersive, rich in sensory detail and emotional and moral complexity -- is a distinctive experience, different in kind from the mere decoding of words. Although deep reading does not, strictly speaking, require a conventional book, the built-in limits of the printed page are uniquely conducive to the deep reading experience. A book's lack of hyperlinks, for example, frees the reader from making decisions -- Should I click on this link or not? -- allowing her to remain fully immersed in the narrative."


So whether you're on an airplane that doesn't have WiFi or your internet goes out unexpectedly, spend some time doing some "deep reading" if you have a book handy.


How else do you stay productive without internet? Share with us in the comments.


free productivity tips


Thursday, February 18, 2016

How to Create a Sensible Social Media Strategy for Your Business [Infographic]

ThinkstockPhotos-477545230-712433-edited.jpgMany businesses find social media overwhelming - there are so many networks available, and they're always adding new features for you to learn and integrate into your plan. If you don't have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.


Here are a few steps you can take to focus your energy:


1) Define your target audience


If you haven't already identified and documented your buyer personas, start by defining the key demographics of the audience you're trying to reach - age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they're faced with, and what problems they're trying to solve on daily basis. Try to focus on the 3-4 types of people that represent the majority of your buyers - don't get hung up on all the exceptions, or you'll never get started!


2) Start blogging


Fresh content is the linchpin of a successful social strategy, so you'll need to commit to creating fresh, quality content on a consistent basis. Brainstorm a list of the most common questions you hear from your prospects, and commit to writing at least one new blog post a week focused on addressing these questions.


3) Create educational content


Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer's pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach.


4) Focus on a few key social channels


Most small businesses don't have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. It can also be overwhelming to learn the rules of engagement on a bunch of different networks at one time. Start small. Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel.


5) Develop a recipe card to guide you


Social media isn't an exact science, so you need to establish a consistent posting and engagement schedule to start seeing results. Start by developing a reasonable recipe card you feel comfortable sticking to. Set goals for how frequently you'll post content and engage your followers, and hold yourself accountable to following your recipe.


6) Measure your results


There are a million things you can track related to social media, so start by looking at how much traffic is being driven to your website or blog from social media. Watch your posts to see what people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Once you have a sense of what's possible, set goals for key metrics and start keeping a scorecard to measure your progress. Be sure to chose metrics that are easy to gather - if it's too time-consuming to track, you'll fall off the wagon!



  • Net new fans and followers

  • # of interactions

  • Visits to your site from social


7) Adjust your tactics


Unless you're a celebrity, social media doesn't start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results. You'll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you'll be able to adjust your recipe card, content, and personas based on the information you're gathering - which will help you fine tune your strategy and generate more consistent results!


Still overwhelmed? Try using the Whole Brain Group's handy Sensible Social Media Checklist for Businesses - newly updated for 2016 - to get yourself organized.


2016 Sensible Social Media Checklist for Businesses


Source: http://www.thewholebraingroup.com/


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6 Athletes Who Lost Their Nike Endorsements

Manny Pacquiao is simply the latest star in a long list of high-profile athletes to be dropped by the company.