Sunday, May 3, 2015

22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others.

Saturday, May 2, 2015

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Can you sell when you’re on vacation? Sure you can ... but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf.

Friday, May 1, 2015

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.

Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]

Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you.

But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively, it's clear that time is something you could probably use a lot more of.

What Is CRM (Customer Relationship Management) Software?

CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean?

CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one.

Why You Should Create More "Boring" Content

I started my content journey the same way many other marketers do: Trying to "go viral."

Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).