How often should you post to your social media accounts?
For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.
Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't.
But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?
Interested in learning how to build a life and business around doing what you love? So am I. Let’s connect. Would you ever guess that one of the VPs at JP Morgan Chase has also authored children’s books? Or that a Grammy-award winning jazz album producer has written a book that is slated to be […]
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Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet.
A tweet is short, sweet, and to the point. And crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the tweet to let up some characters for an image, a link, or that ever-essential hashtag.
Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well.
We just checked -- they're totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they're still finding success.
Interested in learning how to build a life and business around doing what you love? So am I. Let’s connect. Not many of us can say we were using email back in 1983. That’s the year I was born, so I definitely wasn’t. But can you imagine seeing the evolution of email, the internet, smart […]
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Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group -- to brands (and their parents).
